Transformers began as an animated TV series, which depicted a war among gigantic robots who are able to transform into other animals, objects and vehicles. The series was written and also recorded in the United States, but animated in Japan. The series was entirely based on the transformer toys made by Takara, a Japanese toy manufacturer. They were developed by Hasbro of America.

The series was called Fight! Super Robot Life Form Transformer in Japan for the first two seasons, and then Transformers 2010 for the next two seasons. After these series concluded, several sequels were created that were Japanese-originated.

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The toy line was relaunched in 1993, and the comics of the time were referred to as Transformers: Generation 2. The toy line and anime series all came from Microman, a toy line in Japan. This line actually descended from GI Joe 12” action figures. Hasbro bought into the new line and toys from MicroChange and Diaclone were released on the market.

After the FCC repealed regulations that did not allow toy companies to broadcast toy-based cartoons in 1984, the new TV program was on its way. Hasbro's previous success with toy lines to TV helped them in deciding to repeat the feat when Hasbro's marketing VP spoke to Marvel comics about developing the robot series, which was dubbed “Transformers”.

The editor at Marvel during this time produced a story idea for the series, and created the idea of two factions of alien robots in a war. They were named Autobots (the heroes) and Decepticons (they were evil). Names and profiles were created, but Hasbro requested many revisions, which were eventually done at the last minute by another editor, and accepted by Hasbro. At this time, work truly began on the four-issue bi-monthly comic book series, and a three part TV pilot.

From TV, the Transformers sprang to the silver screen in 2007. The movie is based in total on the original Transformers franchise. The storyline involved the war between the Autobots and the Decepticons, which were two groups of robots who had the ability to transform into machinery, to disguise themselves. 

The Decepticons want to gain All Spark control. This was the object that created their robot race. They would use All Spark to build an army by simply giving Earth's machines life. Optimus Prime and Megatron, and their respective followers, would battle for control.

The producers actually started development of the Transformers movie in 2003, working off a treatment that was eventually produced by Steven Spielberg. General Motors and the military wing of the United States loaned aircraft and vehicles for the filming. This enabled the movie studio to save money on production, and it also added more realism to the on-screen battle scenes. Hasbro promoted the film heavily, dealing with many companies, to include product placements with ebay and GM, a release of books, toys and transformer comic books, and a viral marketing campaign.

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The Transformers movie received mixed reactions from critics, but it was a success at the box office. The characters had been heavily redesigned, and reviewers also criticized the exposure of the humans in the movie, at the expense of seeing the robots more.

The movie won four awards from the prestigious Visual Effects Society, and was even nominated for three separate Academy Awards, those for Best Sound Editing, Best Visual Effects and Best Sound. This was the first in the Transformer movie franchise, and interest was rekindled in the characters. It has been released in double-features with the movie Transformers: Revenge of the Fallen. These can be purchased in 3-D, as well.